Privacy Policy

Pending legal review. This policy has been drafted to the right structure but the bracketed fields are placeholders. It must be completed with your entity details, processors and retention periods, and reviewed by a qualified attorney, before it can be relied on.

1. Who we are

This site is operated by [LEGAL ENTITY NAME] (“we”, “us”), which publishes Plainclaim at accident.innovatcs.com. You can reach us about privacy at [PRIVACY CONTACT EMAIL] or by post at [POSTAL ADDRESS].

We are an independent information publisher. We are not a law firm, an insurance company, or a government agency.

2. What this policy covers

This policy explains what information we collect through this website, why we collect it, who we share it with, and what choices you have. It applies to this website only, not to any law firm, insurer, or other organization you may go on to deal with.

3. Information you give us

You can read almost everything here without giving us anything. If you choose to contact us or submit an enquiry, we may collect:

• Your name and contact details, including email address and phone number
• A description of what happened, which may include the date, location, vehicles, injuries, and treatment
• Your state or ZIP code
• Records of the consent you gave and when you gave it
• Any other information you volunteer in a message

4. Information collected automatically

Like most websites, we and our providers collect technical information when you visit:

• IP address, approximate location derived from it, browser and device type
• Pages viewed, time on page, and the link or search that brought you here
• Cookies and similar identifiers set by us and by [ANALYTICS PROVIDER]
• Where a tracked phone number is used, call metadata collected by [CALL TRACKING PROVIDER], which may include the number you called from and the duration of the call

5. Why we use this information

• To provide the guides, tools, and answers you asked for
• To respond to a question or enquiry you sent us
• Where you have asked to be connected, to route your enquiry to a participating attorney or claim service
• To measure which content is useful and improve it
• To detect misuse and keep the site secure
• To meet legal, regulatory, and record-keeping obligations

6. Who we share it with

Participating attorneys and claim services. If you submit an enquiry asking to be connected, we may pass the information you gave us to one or more participating firms so they can decide whether to review your matter. Each firm makes its own independent decision, sets its own fees, and controls its own communications with you. We do not represent you and we do not choose your lawyer for you.

Service providers. Hosting, analytics, email, form processing, and customer-relationship tools acting on our instructions. Current providers: [LIST PROCESSORS].

Legal reasons. Where we are required to disclose information by law, or to protect our rights, users, or the public.

We do not sell your personal information in the ordinary sense of the word. Note that some state privacy laws define “sale” and “sharing” broadly, and routing an enquiry to a participating firm may fall within those definitions. [CONFIRM CLASSIFICATION AND OPT-OUT MECHANISM WITH COUNSEL]

7. Calls, texts and marketing

If you give consent, we or a participating firm may contact you by phone, email, or text about your enquiry, including using automated dialing or prerecorded messages where you have agreed to that. Consent is not a condition of receiving information from this site. Message and data rates may apply. You can withdraw consent at any time by replying STOP to a text, using the unsubscribe link in an email, or writing to [PRIVACY CONTACT EMAIL].

8. Cookies

We use cookies that are necessary for the site to work, and analytics cookies that help us understand which content is useful. You can refuse non-essential cookies through the consent banner where one is shown, and you can block or delete cookies in your browser settings. Blocking essential cookies may stop parts of the site working.

9. How long we keep it

We keep enquiry information for [RETENTION PERIOD], consent records for [CONSENT RETENTION PERIOD], and analytics data for [ANALYTICS RETENTION PERIOD], after which it is deleted or aggregated so it no longer identifies you. Where a longer period is required by law, we keep it for that period.

10. Your choices and your rights

You can ask us to give you a copy of the information we hold about you, correct it, or delete it. You can opt out of marketing at any time.

Residents of certain states, including California, Colorado, Connecticut, Utah, Virginia and others, have additional rights under state privacy laws, which may include the right to opt out of targeted advertising and certain kinds of sharing, and the right to appeal a refused request. [CONFIRM WHICH STATE LAWS APPLY TO YOUR BUSINESS AND ADD THE REQUIRED DISCLOSURES]

To exercise any of these, write to [PRIVACY CONTACT EMAIL]. We will verify who you are before acting on the request.

11. Children

This site is intended for adults. We do not knowingly collect information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.

12. Security

We use reasonable technical and organizational measures to protect the information we hold, including encryption in transit and access controls. No website can promise perfect security, and you should not send sensitive documents or medical records through this site.

13. Changes to this policy

We update this policy when our practices change. The date at the top of this page shows when it was last revised. Material changes will be flagged on the page for a reasonable period.

14. Contact us

Questions about this policy, or about information we hold, go to [PRIVACY CONTACT EMAIL], or write to [LEGAL ENTITY NAME], [POSTAL ADDRESS].